A little history
History of Watch Straps
In the early nineteenth century the first watch straps were worn on the wrists as jewelry, then they were used by the aviators for their functionality. As a result of an aesthetic creation and practical use, the leather watch strap revolutionized the watch industry which then replaced the pocket watch in the twentieth century.
Leather watch straps accompany this revolution, they evolve with fashion and the most advanced uses.
Today the leather watchstraps must be at the forefront of trends, suitable for the extreme uses, be produced in a sustainable development approach and follow the most advanced safety standards all at once.
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Our history
In 1990, Gérard SIMON, founded the leather watchstraps workshop called "SIMON", quickly spotted by the leading French brand of replacement watchstraps. The collaboration paid off and gave birth to the company SIBRA in 1991 in Besançon.
Like Vasco de Gamma, we left on the route to India. From an encounter, which became a fraternal relationship, our ultra-modern factory was founded in Delhi in 1994, dedicated to mass production.
Throughout our history we have always invested in the most advanced production tools, trained our employees to excellence and new innovative techniques.
In 2003, we moved from Delhi to Noida in a new larger factory to meet the constantly growing demand.
In 2005, we integrate an in-house mechanical workshop to be autonomous and responsive in producing our tools.
In 2007, we inaugurated a new factory in India, to set up our leather goods manufacture which has developed and required its own production plant.
In 2008, we moved the French workshop into a new manufacture, equipped with the latest technology, in order to support our development.
In 2013, Sibra became independent. Gérard SIMON, founder of the company, became the only shareholder of the company.
Today Sibra is positioned on two markets :
Luxury watchstraps: we produce in France, small and medium series in our workshop.
Fashion and Sporty watchstraps: our Indian plant is dedicated to mass production at competitive prices. We have been the leader in India for the production of leather watchstraps for over 20 years.
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Values
Excellence
Excellence is at the heart of our approach, the attention to every last detail is what makes our watchstraps unique. We are continuously training ourselves, innovating, using the most modern tools and creating the optimum working conditions to constantly push ourselves towards excellence. Our mission, in addition to satisfying you, is to surprise you. This commitment allowed us to establish and develop ourselves, and to be recognized by the actors of the watchmaking industry.
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Design
Our creativity and innovation has enabled us to become the manufacturer for the French leader of the replacement watchstrap market, and the largest factory of leather watchstraps in India.
We identify weak signals that become trends. We develop, we look for new materials and finishes, we create new shapes and tools, to give birth to the most elegant watchstraps, which will fuel your desire.
We draw our inspiration from numerous domains such as art, music, adventure, sport and transcribe them in our collections.
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Sustainable development
We develop ourselves in a sustainable way by protecting our environment; this has been our commitment since our creation. In order to fight against inequalities, we became a pilot plant in India for "Her Project" initiated by BSR, our women collaborators receive training on health and personal development.
We identify weak signals that become trends. We develop, we look for new materials and finishes, we create new shapes and tools, to give birth to the most elegant watchstraps, which will fuel your desire.
We draw our inspiration from numerous domains such as art, music, adventure, sport and transcribe them in our collections.
We select our suppliers carefully and carry out factory audits, to ensure safe and responsible products. As part of our continuous improvement process, we are working on reducing our environmental footprint. During the steps of creation, we are working on eco-responsibility and product safety, this led us to use a leather lining which is Chrome-Free, biodegradable and hypoallergenic.
We identify weak signals that become trends. We develop, we look for new materials and finishes, we create new shapes and tools, to give birth to the most elegant watchstraps, which will fuel your desire.
We draw our inspiration from numerous domains such as art, music, adventure, sport and transcribe them in our collections.
We are committed to our suppliers and customers with long-term partnerships, so that our common development is sustainable, meaningful and lead by core values.
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Location
